Ahmed
Zeam
About
My World
Brand Sculpt
My Work
Campaigns
My Team
“At
the
end
of
the
day,
Having
a
place
for
my
artistic
side
in
the
business
realm
is
a
Blessing”
Creative
&
Operations
Consultant
SKETCHES
&
POTTERY
I
have
a
deep
appreciation
for
artistic
pursuits
that
are
completely
unrelated
to
business,
something
one
needs
to
return
to
as
part
of
life.
I
firmly
believe
that
when
a
company
encourages
someone
to
pursue
what
they
love
alongside
their
job,
that
energy
naturally
flows
back
into
the
work.
Drawing
has
been
part
of
my
life
since
I
was
a
young
child.
It’s
a
core
piece
of
who
I
am
and,
I
believe,
what
led
me
to
pursue
a
creative
career
in
the
first
place.
It’s
always
there,
reminding
me
that
no
matter
how
busy
work
gets,
there’s
something
important
to
return
to
Pottery
was
something
I
never
expected
to
explore,
but
it
became
an
incredibly
fulfilling
experience.
Spending
hours
shaping
my
ideas,
I
even
have
a
small
pottery
setup
at
home,
and
it’s
my
favorite
place
to
create.
Original
Content
is
what
I
love
to
create,
I
immerse
myself
in
different
experiences,
even
beyond
my
field.
For
me,
it’s
not
just
a
portfolio;
IT’S
MY
STORY.
ORIGINAL
CONTENT
BigBaby
is
a
character
I
imagined
when
I
was
just
10
at
1995.
Now,
it’s
my
creative
space,
a
hub
where
I
gather
all
my
ideas
or
collaborate
with
others
who
share
theirs.
It’s
a
place
for
unexpected
experiences.
One
day,
I
hope
to
tell
its
full
story.
https://www.instagram.com/bigbaby.space?vrf
l=ajk5eHNiMXhhbHBw
My
dad,
Dr.
Hazem
Saad
Abdel
Salam,
is
a
Pediatrician
known
for
his
fun
and
effective
communication
with
patients,
kids,
and
people
in
general.
I
decided
to
create
"Doctor
Zoom,"
an
original
content
where
he
shares
tips
for
parents
on
how
to
take
care
of
their
kids
physically
and
mentally
in
a
fun
way.
Working
with
my
dad
was
a
blast,
and
now
he
has
millions
of
views
on
TikTok.
I
was
involved
in
everything,
from
creative
directing
and
art
direction
to
styling,
scriptwriting,
moderation,
media
buying,
and
production.
https://www.instagram.com/doctor.zo
om_?exln=YWJoNnVoZXBiMWtp
I
drew
this
illustration.
We
are
preparing
it
as
the
art
direction
for
Season
2.
It
will
be
used
in
Dr.
Zoom’s
branding
and
look
and
feel..
Every
year,
I
have
a
tradition
of
creating
a
song
dedicated
to
my
mother
for
Mother's
Day.
In
this
particular
production,
I
imagined
motherhood
as
a
planet
where
we
are
all
born
and
eventually
leave
when
we
grow
up.
The
video
portrays
the
journey
a
son
trying
to
return
to
its
planet,
symbolizing
a
child's
journey
back
to
their
mother.
I
was
involved
in
almost
every
aspect
of
this
personal
production
project,
including
the
idea,
lyrics,
direction,
styling,
directing,
casting,
and
production.
This
was
a
completely
different
experience
for
me,
producing
a
play
that
combined
physical
performance
and
drama.
I
took
the
lead
on
creatively
marketing
the
show,
making
sure
people
felt
the
heart
of
what
we
were
offering.
It
wasn’t
just
about
promotion;
it
was
about
conveying
the
emotion
of
the
performance
so
the
audience
could
connect
before
they
even
entered
the
theater.
through
this
experience,
we
entered
so
many
festivals
and
won
many
awards
up
to
this
very
moment.
https://www.instagram.com/nour.backstage?igsh=Y3Bk
YTNyd2pvcnR3
This
song
holds
deep
personal
meaning.
I
named
it
after
my
mother,
whose
name
is
Hanan.
A
truly
talented
person
who
helped
me
with
the
lyrics
is
Shika,
I
loved
working
alongside
her,
and
together
we
wrote
the
song.
I’m
also
the
one
who
illustrated
the
frames
in
it.
This
is
one
of
my
favorite
parts,
shaping
the
brand
identity
and
creating
it
for
the
people
I
work
with
or
even
something
personal
to
me.
For
me,
it’s
definitely
not
just
about
the
logo
or
colors;
it’s
about
how
the
brand
speaks,
expresses
itself,
and
its
spirit.
Kijamii
is
a
digital
agency
with
a
spirit
of
unity
and
connection,
I
created
tribal
mask
designs,
with
each
mask
representing
a
department
within
the
agency.
https://www.adsoftheworld.com/ca
mpaigns/tribal-masks-spirit
We
had
a
fun
photoshoot
with
Kijamii
employees,
capturing
the
tribal
vibes
and
spirit
of
unity.
This
has
been
one
of
the
most
important
milestones
in
my
life,
not
just
creatively,
but
also
in
sports.
Together
with
Captain
Tarek,
I
co-founded
a
running
group.
I
came
up
with
its
identity,
how
it
speaks
and
expresses
the
spirit
of
running
and
I
named
it
Run
Q
̈
airo.
Honestly,
it’s
one
of
the
most
beautiful
experiences.
Our
community
keeps
growing
every
day,
it’s
something
I
never
expected.
Now
we
have
a
special
community
that
loves
each
other,
and
we
run
the
streets
of
Cairo,
proudly
as
Run
Q
̈
airo!
https://www.instagram.com/runqairo
?rpxt=MXhwYnhiYzlhdTNoMQ==
When
I
was
thinking
about
the
branding
for
Run
Q
̈
airo,
I
had
the
idea
to
create
multiple
variations,
almost
like
different
worlds.
A
lot
of
them
are
tied
to
Cairo,
or
Egypt
in
general,
or
to
running,
while
others
are
just
for
fun.
These
are
things
people
can
engage
with,
and
we
can
use
them
to
communicate
with
our
community.
PMD
is
a
performance
agency,
and
they
were
thinking
about
how
to
create
a
more
distinctive
identity
something
with
more
soul
So
part
of
the
branding,
I’ve
thought
about
these
characters
in
a
way
that
reflects
their
strengths.
Since
our
world
relates
to
performance
and
media
buying,
I
imagined
these
characters
as
merchants,
skilled
traders
in
selling,
communicating,
and
using
every
tool
to
engage
people
effectively.
At
the
same
time,
they’re
fun,
cute,
and
engaging
characters.
I
combined
the
word
“Merchants”
with
“Marshmallow”
and
named
them
“
The
Merchmellos.”
These
characters
can
be
used
in
countless
ways,
in
multiple
scenarios
and
styles,
but
they
all
share
one
core
trait:
they
are
cubes
inspired
by
the
dot
in
the
PMD
logo.
The
main
character,
which
I
thought
of
naming
“Toggie,”
represents
the
core
merchant,
also
inspired
by
the
Arabic
word
for
ﺮﺟﺎﺗ
.
Toggie
is
the
black
cube.
Around
him
is
a
whole
universe
of
countless
other
characters,
each
with
unique
traits
almost
like
the
Minions
or
Smurfs
but
all
part
of
this
cube
world.
I
suggested
that
we
could
envision
the
black
cube
character
being
used
as
a
mask
for
engaging
shows
or
original
content.
Additionally,
the
cube
shape
of
the
Merchmellos
can
be
incorporated
into
various
office
elements,
whether
on
mugs,
coasters,
wall
frames
etc..
I’ve
created
a
universe
of
unique
characters
within
Takka.
These
characters
can
be
integrated
to
engage
people
and
deliver
messages
in
a
fun,
relatable
way.
They
expand
the
world
of
Takka,
helping
us
connect
with
our
audience
on
a
deeper
level.
OLD
SCHOOL
OLD
SCHOOL
Being
born
in
the
’80s
is
a
privilege
I
took
design
from
its
roots.
I
began
with
pen
and
paper
as
an
illustrator,
then
moved
through
Applied
Arts
in
advertising,
evolving
with
every
tool
from
software
to
AI.
This
journey
taught
me
the
core
of
design,
giving
me
an
eye
for
visuals
and
the
principles
to
adapt.
Being
fascinated
by
Egyptian
folklore
motifs,
I
came
up
with
the
idea
of
blending
these
motifs
with
Philips
electronics.
I
wrote
those
original
sayings
inspired
by
popular
Egyptian
quotes.
I
was
responsible
in
the
creative
part
when
Netflix
started
launching
in
the
Middle
East
in
all
platforms,
which
was
one
of
the
most
exciting
accounts
I
worked
on.
Guess
the
celebrities
!
Domty
Blends
offers
flavors
like
never
before,
with
natural
ingredients
that
make
it
taste
homemade.
"Stories
of
a
Bad
Neighbor"
Who
will
be
more
expert
than
the
animal
reporters
living
in
the
South
Pole
to
tell
the
reports
about
how
amazing
Dolce
ice
cream
is?
DIGITAL
CAMPAIGNS
&
PRODUCTION
it’s
an
engaging
digital
campaign
where
people
could
share
the
endearing
names
their
mothers
used
to
call
them
while
they
were
kids
without
feeling
embarrassed.
Turning
the
best
pampering
names
into
a
free
promo
codes
from
careem.
We
come
up
with
the
creative
of
the
first
ad
ever
for
the
Egyptian
Stock
Exchange.
Mogo’s
campaigns
are
designed
to
be
seasonal,
relevant,
and
impact-driven,
ensuring
that
the
brand
stays
top-of-mind
when
consumers
are
most
likely
to
need
financing
solutions.
These
campaigns
serve
to
boost
engagement,
drive
conversions,
and
reinforce
Mogo’s
position
as
the
go-to
BNPL
solution.
Playing
along
with
our
audience
is
key
to
attain
being
top
of
mind
when
making
a
purchase,
we
shall
feature
items
that
can
be
purchased
with
mogo
in
the
form
of
riddles.
This
project
revolves
around
that
scary
moment
when
you
ask
your
mother
"
where
is
my
stuff
",
and
she
replies
with
"If
I
come
and
get
it."
I
created
a
song
highlighting
how
IKEA
can
help
you
stay
organized
without
getting
in
trouble.
With
almost
a
zero
budget,
I
managed
to
come
up
with
a
digital
copy
plus
a
photo
shoot,
showcasing
my
ability
to
find
solutions
and
deliver
quality
results
with
limited
resources.
In
a
similar
case,
this
time
it's
a
TV
ad
aiming
to
find
a
fun
idea
to
deliver
the
client's
message
within
a
small
budget.
The
ad
promotes
a
chance
to
win
a
PlayStation
4
with
Domty
sandwich.
When
you
prove
yourself
worthy
of
trust
by
delivering
amazing
output
like
directing
the
previous
ad,
you
get
the
opportunity
to
create
another
one,
just
like
this
cool
Domty
sandwich
ad.
Huawei
Nova
Plus..It
was
my
1st
big
production
ad,
and
I
spent
months
working
on
it
with
so
much
love
and
excitement.
It
inspired
me
to
do
more
and
gain
further
experience.
For
Valentine's
Day,
we
introduced
a
Domty
character
with
Osamah
Monir
vibes,
engaging
with
people
and
answering
questions
in
a
live
video
in
fun
and
entertaining
way.
Handling
a
team
isn’t
easy,
but
when
you
teach
your
team
to
express
themselves,
it
makes
things
much
easier.
One
of
the
foundational
things
I
try
to
teach
my
team
is
to
always
express
their
ideas,
and
fight
for
the
things
they
personally
want
to
achieve
in
their
career.
I
love
it
when
my
team
thinks
beyond
their
daily
work
and
takes
initiatives
to
learn
new
things.
Like
if
one
of
my
team
members
(
Ahmed
Sulatan
)
wanted
to
explore
scriptwriting,
try
voiceover,
and
even
try
their
hand
at
directing,
like
this
one.
Despite
limited
resources
and
a
small
budget,
they
always
come
up
with
something
amazing
when
given
the
chance,
i
couldn’t
be
more
proud.
The
original
idea
came
also
from
Ahmed
Sultan,
even
if
the
concept
was
simple,
my
role
as
a
leader
is
to
elevate
it
and
take
it
further
than
expected.
This
proves
that
even
simple
ideas
can
be
special
and
can
lead
us
to
unexpected
places.
Just
like
this
project,
which
was
one
of
the
best
experiences
I
had,
the
song
was
written
by
me.
In
this
campaign,
we
asked
people
from
different
regions
in
Egypt
how
they
pronounce
"mom"
in
their
own
dialect.
The
responses
were
compiled
into
a
short
video,
emphasizing
that
regardless
of
how
you
pronounce
it,
all
mothers
have
the
same
heart.
This
time,
I
learned
from
my
team,
not
the
other
way
around.
I
realized
that
when
someone
on
the
team
truly
believes
in
their
idea,
I
need
to
believe
in
it
too.
Just
like
with
this
project,
I
couldn’t
imagine
how
great
it
would
turn
out,
but
my
team
showed
me.
When
I
gave
them
space,
I
saw
they
were
right.
Now,
when
I
see
someone
fully
believing
in
their
idea,
I
make
sure
to
give
them
room
to
prove
their
vision.
Supporting
my
team
in
developing
not
only
their
design
skills
but
also
other
areas
they
want
to
learn
and
grow
in,
like
that
piece
of
art
by
Akram
Adel.
For
me,
it’s
really
important
to
train
people
not
to
be
robots
just
sitting
at
computers,
but
to
express
themselves
and
their
ideas.
This
project
proves
that
when
you
give
someone
a
chance,
knowing
they
have
potential,
they
don’t
need
to
wait
for
ideas
to
be
handed
to
them,
they’ll
act
on
their
own.
This
showed
me
that
giving
people
room
to
voice
their
opinions
was
absolutely
the
right
step.
The
result
was
the
beauty
of
this
project
by
Abanoub
Fayez
THANK
YOU
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